my portfolio


My name is Heidi and my purpose is to help other business owners design a business that flourishes so they can live life on their own terms. I love when clients contact me because they resonate with my story (which you can read here) and because they love the work I have produced before. That’s magic for me. So please see a sample of my favourite projects that I think best highlight my skills. You can read through each project below or use this button here to sit back and watch the slideshow.

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Promotional flyer

The brief was to create a postcard for icecream company Jaatelo to be given out to customers with free samples of their new flavour range. 

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Campaign for QCWA

The brief was to hold an event to appeal to a crowd outside of the usual demographic.

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Packaging & brand identity

Sold in boutique pet stores, Buddy’s Pupcakes are for devoted fur parents who just want to celebrate the birthdays of their fur children.

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Corporate report

This corporate report was designed to separate itself from the usual corporate products.

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Redesign of book cover

The brief was to design a book cover away from the computer, using handmade elements, lateral thinking and creativity.

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Course program

The brief was to showcase the studio’s newest mindfulness courses in a printed program.



current projects


No two days are the same for me. Here are a few things I am working on currently…

+brand identity for a bathroom builder

+marketing strategy and website for a dog accessories brand

+packaging design for organic cotton tampons

+posters for a lunchbox delivery service

+christmas campaign for a medispa

+website for a psychologist

+content for instagram workshops

+brand revitalisation for a clothing boutique



work with me

I think it’s so important to find a designer that has a good skill set, plenty of creativity and can get a solid understanding of your business. Even more so, I think it’s important to feel like there is a good fit. Book in to have a free chat with me, discuss your marketing needs and get a good sense of where to go from here.