Jaatelo Ice Cream

 

My inspiration for this brief was my Grandpa with his tortoise shell glasses and plaid shirts. Nougat is one of his favourite foods and as a kid I remember we would buyout for him every birthday. I wanted to emulate his cheeky personality in the type and illustrations, giving the brand an old school yet quirky feel.

Zoom in closely on the illustrations- they took me a very long time. But I think the effect they have, especially on the printed product, is well worth it. 

 

Jaatelo_Mockup.jpg