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get to know me

ABOUT
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TIPS FOR YOUR BRAND

BLOG
 
 
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I am a graphic designer, a brand strategist, a content creator, a marketer, a website builder and a bunch of other fancy words.

 
 
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I believe in…

Living life on your own terms

turning your passion into a career

ELEVATING YOUR BRAND’S POTENTIAL

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READ THE BLOG

Get inspired to grow your business and design your life.

 

WORK WITH ME

Branding and growing your business is an incredibly exciting time. It involves delving into the minds of your ideal clients and producing a suite of materials that reach out, grab them and make them want to connect with you. It’s important to work with a designer you trust your business with. Book in a chat with me to see if we are a good fit.

 

let’s be instagram friends

So artiste 👩‍🎨 ⠀ ⠀ My reflection in the window of @soapandsugarmedispa with my poster design. ⠀ ⠀ I love working with this client. I love the business and I love helping to promote the beautiful work they do. I can’t wait to show you the next posters in this series 💕 ⠀ ⠀ #graphicdesign #graphicdesigner #flatlayphotography #posterdesign #medispa #beautysalon #design #photography #flatlay #collaboration #bossbabes #entrepreneur #smallbusiness #bosswomen #fempreneur #toowoombabusiness #productphotography #styling #photographyshoot #businesschicks #camphillmarketplace #brisbanebusiness #womeninbusiness #socialmediamanagement #marketing #savvymarketing
Let’s talk Instagram story highlights for a moment. ⠀ The little circles that sit on your profile. This is a great opportunity to show your potential customers or clients who you are and what you’re about. It’s a great chance at a first impression. ⠀ ⠀ So you want these bad boys to reflect your brand right? Everything you stand for. And to spark that feeling you want your target market to get when they engage with you. ⠀ ⠀ I’m currently working on some for my lovely social media management client @soapandsugarmedispa so it’s been on my mind to share. I’d recommend having...⠀ ☝️ one that introduces you and your team⠀ ☝️ one that describes the services or products you offer⠀ ☝️ examples of your work or projects ⠀ ☝️ one that talks about your brand story⠀ ☝️ a behind the scenes⠀ ☝️ an insight into your processes ⠀ ☝️ and some helpful tips for your audience. ⠀ ⠀ Here’s some cute littles highlight covers I created for @outbackmutts 😍⠀ ⠀ You can download samples from many sites online but I’d highly recommend using a designer to make sure they are on point with your brand 👌⠀ ⠀ Happy highlighting! ⠀ ⠀ #graphicdesigner #graphicdesign #instagramhighlights #instagramhighlighticons #highlighticons #icons #iconography #illustrations #illustrator #dogsofinstagram #dogbusiness #toowoombabusiness #toowoomba #toowoombamarketing #toowoombaregion #socialmediamanager #socialmediamarketing #marketing #businessowner #instabusiness #businesschicks #creative #freelance #freelancecreative #businessestoowoomba #businessesofinstagram
Happy Valentine’s Day lovelies! ⠀ ⠀ I actually really love this day, it just feels like there’s a little extra love in the air 💕⠀ ⠀ For all my single gal pals, celebrate all the love in your life today. It can be easy to focus on the angst this day brings. But look around you with your rose coloured glasses on and see all the good things in your life. Your time will come, the universe has a grand plan for you. Sit back, be patient, enjoy the ride and focus on finding your happy ending in each individual day. ⠀ ⠀ #valentinesday #valentines #graphicdesign #graphicdesigner #words #quote ⠀ #fempreneur #fempower #womeninbiz #womenempowerment #womenempoweringwomen #communityovercompetition #toowoomba #toowoombabusiness #instagramforbusiness #hustle #girlsinbiz #grlpwr ⁣#girlpower #businesschicks #mindingherbusiness #businessowner #business #smallbusiness #entrepreneur #creative #freelancer #womenwhohustle⁣ #createyourlife #marketingsavvy
I’ve been wanting to do a little post like this for a while and since today is Galentine’s Day (the day before Valentine’s Day which is devoted to ladies celebrating ladies), I thought this would be the perfect time to do it. ⠀ ⠀ I’ve never been the kind of person to have friends where we live in each other’s pockets. I love my ‘me time’ and I love friendships where you can just pick up where you left off. I have a handful of really close girlfriends that mean so much to me. ⠀ ⠀ But since starting my business, I’ve found myself a part of this wider support network of women I’ve connected with on Instagram. Many I’ve never actually met face to face. Some are even half way around the world. But they’re always there commenting on my posts, replying to my stories and just making me feel so supported. ⠀ ⠀ This is why I love Instagram so much, it has actually brought a lot of amazing and inspiring women to my life. ⠀ ⠀ So today I’m devoting this post to you gals. My little digital girl gang of women I found on Instagram- some are now clients, some colleagues and for some, I’m a client to them. But ultimately, I’m so grateful to feel the Insta love from them. Happy Galentine’s Day all! 👯‍♀️ ⠀ #galentinesday #galentines #girlgang #squad #girlbosses #girlfriends #womeninbusiness #womeninbiz #fempreneurs #entrepreneur #businesschicks #girlpower #grlpwr #fempire #graphicdesigner #fempower #toowoombabusiness #toowoomba #toowoombaregion #mindingherbusiness #ladypreneur #bossbabes #bossbabe #bosslady #communityovercompetition #girlzinbiz
This. ⠀ ⠀ ⠀ #graphicdesigner #graphicdesign #fempire #fempreneur #fempower #womeninbiz #womenempowerment #womenempoweringwomen #communityovercompetition #toowoomba #toowoombabusiness #instagramforbusiness #hustle #girlsinbiz #grlpwr ⁣#girlpower #businesschicks #mindingherbusiness #businessowner #business #smallbusiness #entrepreneur #creative #freelancer #womenwhohustle⁣ #createyourlife #marketingsavvy #calledtobecreative #ladypreneur #myownboss⠀
I’m working on an absolute dream project at the moment. I’m just so excited for it (and also putting a little pressure on myself to get it right). It’s such an awesome client and something I have had on my list that I’ve been wanting to work on. ⠀ ⠀ I came across this beautiful mailbox on one of my walks the other day. A little bit of serendipity to bring some inspiration for the direction of this project. Yes I’ve turned into a crazy person taking photos of people’s letterboxes. But I couldn’t pass it up. So thanks universe! ⠀ ⠀ And sorry if this is your mailbox and you come across it on social media 😋⠀ ⠀ #graphicdesign #graphicdesigner #moodboard #inspiration #letterbox #mailbox #post #letters #mail #toowoomba #toowoombaregion #typography #vintage #vintagetypography #lettering #toowoombabusiness
‘Remnants’ ⠀ ⠀ Designed using burnt matches, this piece is about a girl who pushes everything to the limits and gets burnt easily. She is strong. And she is fearless. And rises from the ashes. ⠀ ⠀ I love this piece and I hope you do too 🔥 ⠀ Size: A3⠀ $20 from my website with $10 shipping within Australia. ⠀ ⠀ #seekwhatsetsyoursoulonfire⠀ #graphicdesign #graphicdesigner #design #designer #print #homedecor #art #artprint #matches #thegirlwhoplayedwithfire #toowoombabusiness #toowoombacreative #toowoombacreatives #creative #creativelife #freelancedesigner #freelancer #freelancegraphicdesigner #designerbosslady #bosslady #bossbabe #businessowner #smallbusinessowner #smallbusiness #startupcreative #heidiloudesign #toowoomba #toowoombaregion⠀
When I first started out in my business, I was still figuring out what kind of services I would be offering to clients. I had left my job in social media at the Queensland Police, so I was pretty keen to get away from social media managing for a bit and focus on graphic design. ⠀ ⠀ However, the further I got into my business, that love came back and I realised that so many small businesses need the combination of someone who can design their brand material but also give direction on their marketing strategy.⠀ ⠀ So the start of this year, I started thinking about taking on clients for social media management.⠀ I'm so excited to announce my first client @soapandsugarmedispa. I first started seeing Kiri five years ago when I was living in Camp Hill and she made my eyebrows perfection. I always get asked who does my eyebrows now. Even when I moved to the north side of Brisbane, I'd still travel back to her. And even now I live in Toowoomba, I still go back to Soap and Sugar.⠀ ⠀ It really means the world when you get to do work for a brand you believe in wholeheartedly. I now work closely with the medispa to manage their social media and promote the beautiful work they do, particularly in the skincare space.⠀ ⠀ Please go and give Soap & Sugar a like on Facebook and a follow on Instagram. And even pop in for a treatment, I promise you won't regret it!⠀ ⠀ #graphicdesign #graphicdesigner #socialmediamarketing #marketing #socialmediamanager #socialmediamanagement #socialmedia #thegram #grid #thegrid #fempreneur #womeninbusiness #toowoombabusiness #brisbanebusiness #medispa #brisbanemedispa #beautysalon #businesschicks #fempire #freelance #socialmediastrategy