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get to know me

ABOUT
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TIPS FOR YOUR BRAND

BLOG
 
 
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I am a graphic designer, a brand strategist, a content creator, a marketer, a website builder and a bunch of other fancy words.

 
 
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I believe in…

Living life on your own terms

turning your passion into a career

maximising your business’ potential

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READ THE BLOG

Get inspired to grow your business and design your life.

 

WORK WITH ME

Branding and growing your business is an incredibly exciting time. It involves delving into the minds of your ideal clients and producing a suite of materials that reach out, grab them and make them want to connect with you. It’s important to work with a designer you trust your business with. Book in a chat with me to see if we are a good fit.

 

let’s be instagram friends

This weekend I managed to take some time out and do some business planning for 2019 💆🏻‍♀️ (earphones mean serious business) I’m waiting for a few bibs and bobs to come through but at this stage, my January looks booked out with projects. And then I’m going to take some time to work on some business development, such as creating a price guide and working on a few projects for the shop on my website. So I’m now opening Heidi Lou Design bookings for February. I specialise in branding, social media marketing, Squarespace website design, campaign collateral, print design and packaging design. If you have a project you’d like to work with me on, feel free just to drop by and say hey. Please also know that I try to leave room in my schedule for quick jobs. You know that little tweak that you want? I charge $50 an hour and I work fast ☺️ so even though I say I’m booked out, I don’t want to close myself off to those little things you might need, especially my previous clients. Thank you all for following and supporting my little business. Feel free to ask any questions. I know not many businesses have gone down the path of hiring a designer so feel free to ask. #graphicdesign #graphicdesigner #smallbusiness #toowoombabusiness #toowoomba #entrepreneur #fempreneur #toowoombasmallbusiness #bosslady #businesschick #businesschicks #womeninbiz #hersuccess #shemeansbusiness #creativechics #girlpreneur #beyourownboss
This week I got to see the incredible Shania Twain in concert with my Mum. I think Shania must have instilled the love for leopard print within me. I thought I’d share a few other things I’ve learnt from Shania: 🐆 What the word prerogative means 🐆 As women, we have the prerogative to have a little fun 🐆It’s completely acceptable and quite stylish to wear a man’s shirt 🐆You don’t need a man to feel like a woman 🐆 If a man looks like Brad Pitt, owns a car and is a rocket scientist, it doesn’t mean he can keep you warm at night 🐆Everything happens for a reason 🐆My mum is the coolest woman ever for filling our house with Shania’s music and lots of dancing around in our socks on the vinyl Now I’m just going to put it out there to the universe to now bring me a client who has some kind of project that involves designing leopard print 💆🏻‍♀️ #graphicdesign #graphicdesigner #shaniatwain #bosswoman #businesschicks #fempreneur #freelancer #freelancedesigner #myoffice #officeinbed #leopardprint #bosslady
I thought I’d drop by tonight with a little health update after a few developments last week. For those new to my account, I like to share a bit about my health because it was a big reason I started my own business, and I love to connect with other business owners with similar stories. Diagnosed with Crohn’s Disease three years ago, I’ve been in remission for around two years. Being heavily immunosuppressed, I was in hospital this year pumped full of antibiotics and my stomach just hasn’t been right since. My Crohn’s markers have been great but my doctors just haven’t been able to figure out what’s causing the bloating & digestive issues. I’ve always put full faith in my doctors. I felt like I would go mad if I didn’t. Anyone with a chronic illness knows that everyone loves to give advice. While I know it comes from a place of love, I just relied on my doctors and didn’t stray from their course of treatments. After six months of the low FODMAP diet, little success and all clear test results, my gastroenterologist told me to just wait it out… However, my gut has been telling me there’s something wrong. So last week I headed off to a naturopath. I found a great one who is also a nurse. She understands completely about the medication I’m on and my absolute certainty to stay on them for my Crohn’s Disease. I had an inkling it was to do with my hormones and my gut bacteria. And I was exactly right. In fact, the naturopath said with my hormone levels the way they were, she was surprised I wasn’t in the foetal position crying. I thought it was just the stresses of running a business, but I do know I haven’t been handling things alll that well.. So now I’m on some supplements to settle my hormones and boost the healthy bacteria in my gut. And I’m doing gluten free, dairy free, high fats, high protein and lots of vegetables to let my gut heal. Fingers crossed I see results soon. Otherwise, you might find me in the corner rocking and crying. Take care of yourselves! It’s getting to be a crazy time of the year. Take time to check in with your body and listen to what it needs. Thanks for listening! #crohnsdisease #ibd #inflammatoryboweldisease #autoimmunedisease
My social media has been very quiet this week while I was finishing off the website and social media campaign for @OutbackMutts. I feel incredibly lucky to work with such a beautiful brand and am so proud of everything they've done. It's such an honour for me to have a business to fully trust my vision for them and hand their baby over to me. I've made great friends in these clients and look forward to watching their brand grow. And um hello, dogs? Need I say more? Perfect client for me. And a big thank you to all my Facebook friends who have been supporting their social media this week. Go check out the website at www.outbackmutts.com #graphicdesigner #graphicdesign #websitedesign #website #bossbabe #toowoombabusiness #entrepreneur #fempreneur #toowoomba #outbackmutts #dogwebsite #smallbusiness #businesswoman #bosswoman #squarespace #squarespacedesigner
This has been one of my favourite projects to work on. Not just because it was for one of my favourite clients @soapandsugarmedispa but I got to work with my dear friend @staceyapples to create something very beautiful. Hopefully the start of many projects for us together. #graphicdesign #graphicdesigner #flatlayphotography #posterdesign #medispa #beautysalon #design #photgraphy #flatlay #collaboration #bossbabes #entrepreneur #smallbusiness #bosswomen #fempreneur #toowoombasmallbusiness
I’m currently housesitting for two of my gorgeous girlfriends who are celebrating their honeymoon. Their wedding flowers started to drop and the way they fell and the shadows above got me a little inspired 💕 #flowers #graphicdesigner #graphicdesign #designer #flatlay #flatlayphotographer #flowerpetals #weddingflowers
My gal @theperiodical_ always gets it right and even more so with this post. I think as the year comes to an end, our bodies are stressed out, our minds are overloaded and we all just need to stop and remember everything will be fine. I have major PMS right now, but soon I will hold in my hot little hand beautiful organic cotton tampons, packaging designed by moi. Head over to The Periodical’s page to sign up for a discount on launch. Because while everything will be fine, your hoo-ha will not be if you don’t use organic cotton tampons. Period. Photo sourced from Pinterest. #packagingdesign #graphicdesigner #design #wordstoliveby #words #businesswoman #entrepreneurlife #entrepreneur #smallbusiness #toowoombabusiness #periods #tampons
When you get to dog illustrations for your client, is it really called work? Can’t wait to announce some amazing things for this gorgeous brand. #graphicdesigner #graphicdesign #brand #branding #womaninbusiness #businesschicks #bossbabe #entrepreneur #fempreneur #businesswoman #smallbusiness #toowoombabusiness #toowoomba #illustrations #dogillustrations #dogsofinstagram